01
Easy for Users
Products that are simple to use, less effort, and ergonomically designed—reducing bending, hand-wringing, and direct contact with dirt.
About
About Us
At BEL, we refuse to let cleaning tools stay ordinary. Like a bee that dares to be more than yellow, we challenge convention and design safer, smarter, more comfortable tools—changing cleaning habits and making everyday cleaning easier, lighter, and more convenient.
BEL is an integrated manufacturer of household cleaning tools, offering OEM/ODM services from market research and product design to tooling, mass production, and quality control. With strong R&D and manufacturing capabilities, we launch 10+ new products annually to create practical cleaning solution
How we choose
Core Values
BE EASY LIFE means making cleaning easier and partnership smoother
02
Easy for Brands/Buyers
A one-stop OEM/ODM solution from market insight and product design to tooling, mass production, and quality control—helping you launch the right products faster and with more confidence
03
Easy in Real Life
We don’t create products just to add another SKU. We develop tools that solve real cleaning pain points—making home cleaning quicker, cleaner, and more hygienic.
Team
Core Team
Talented people, same goals
EL
Ethan Lin
Product Design Manager
10+ years in household product design, specializing in user-centered cleaning tools. Transforms market needs into practical, ergonomic products while balancing appearance, function, materials, and mass-production feasibility.
NC
Nelson Chen
Market Development Manager
8+ years in international market development for household products. Identifies new opportunities, tracks customer needs, and works with sales and R&D to turn market insights into clear product strategies and successful launches.
JH
Jason Hu
Quality Assurance Manager
10+ years in quality management for household products. Establishes inspection standards from incoming materials to final shipment, prevents defects, improves consistency, and ensures every order meets customer and production requirements.
MY
Michael Yu
Factory Operations Manager
15+ years in production management, lean manufacturing, and capacity planning. Ensures stable output across injection, assembly, and packaging lines for on-time delivery. Improves efficiency and consistency while keeping cost-performance competitive.