We help brands turn real market needs into well-designed, cost-effective cleaning products—ready for mass production with reliable quality
BEF company is an integrated manufacturer of household cleaning tools, providing end-to-end OEM/ODM solutions—from market insight to product design, tooling, mass production, and quality control. We start with real market demand. Our market team tracks trends and collects customer feedback to identify pain points and define clear development directions. Then our R&D engineers transform insights into products that balance modern appearance, ergonomic structure, and practical performance—refining molds and details through multiple iterations until the design intent is achieved. With a 30,000㎡ factory, 50+ injection machines, 15 production lines, a dedicated QC team, and a 5,000㎡ warehouse, we ensure stable capacity, consistent quality, and strong overall cost-performance. Every year, we launch 10+ new items, with several becoming market best-sellers. Our value is simple: we don’t just make products—we create practical cleaning solutions that make life easier. Be Easy Life.
BE EASY LIFE means making cleaning easier and partnership smoother
Products that are simple to use, less effort, and ergonomically designed—reducing bending, hand-wringing, and direct contact with dirt.
A one-stop OEM/ODM solution from market insight and product design to tooling, mass production, and quality control—helping you launch the right products faster and with more confidence
We don’t create products just to add another SKU. We develop tools that solve real cleaning pain points—making home cleaning quicker, cleaner, and more hygienic.
Talented people, shared goals
Market Research Lead
8+ years in FMCG and household cleaning categories, focused on trend tracking and competitor mapping. Builds “pain-point briefs” based on end-consumer online reviews and customer feedback, translating real usage issues into clear product directions. Works closely with R&D to propose improvement solutions and optimize concepts—helping shape multiple products that later became best-sellers in target markets.
Design Engineering Lead
Specializes in user-friendly, home-ready design for household cleaning products such as mops, toilet brushes, and waste bins—balancing practicality with a clean, modern look. Aligns CMF (color/material/finish) and form with user comfort—creating products that look good, feel great in hand, and are noticeably easier to use than conventional options, making cleaning so effortless that even “lazy” users enjoy it. Supports differentiation while ensuring mass-production feasibility—designing within tooling limits, material performance requirements, and cost targets for stable, scalable manufacturing
Tooling Engineering Manager
12+ years in mold design and injection tooling for PP/ABS household products. Controls precision, parting lines, tolerance, and assembly fit to ensure stable performance. Manages mold trials, adjustments, and repeat optimization to reduce defects and cycle time.
Factory Operations Director
15+ years in production management, lean manufacturing, and capacity planning. Ensures stable output across injection, assembly, and packaging lines for on-time delivery. Improves efficiency and consistency while keeping cost-performance competitive.
Quality Assurance Manager
10+ years in QC systems for mass production, inspection standards, and defect prevention. Builds QC checkpoints from incoming materials to final inspection and shipment release. Drives continuous improvement—lower complaint rate, higher consistency, stronger trust.
Testing & Compliance Coordinator
Coordinates third-party testing and compliance documentation for target markets. Ensures products and packaging meet required safety and regulatory expectations. Helps customers reduce compliance risk and accelerate product launch timelines.
